We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the opportunity to grow, travel and develop, **amazing things can happen**.
That’s why our employees, from around the world, choose to be a part of JTI.** It is why 83% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, nine years running**.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
**Brand Manager**:
The incumbent will join a dynamic and fast paced environment, working closely with the Brand Specialists to generate strategies that grow share of market and brand equity, improve consumer engagement and drive growth to the business. He / she will be responsible for the stewardship of brand equity and activation within the JTI portfolio whilst constantly uncover consumer insights and deliver innovative marketing campaigns which includes the development of communication touchpoints, programs and point of sale materials. He / she will be the brand communication custodian for existing and new brand launches, in regular contact with JTI global brand management, global / local communication agencies and work closely to collaborate with other Marketing & Sale members to ensure consistency of brand equity and implementation of brand strategies.
**What you'll do**:
- Develop sustainable long-term Portfolio and Consumer strategies in Brazil
- Work in close collaboration with respective managers of Marketing and Sale to ensure alignment with the market, HQ and integrated activities. Provide all the necessary input to the Annual & Strategic Plan (ASP) related to brand(s) equity.
- Translate brand strategies and objectives into brand product & packaging, trade and consumer engagement, and launch to market execution.
- Drive innovation and program activation, determine new ways to reach the consumer while ensuring legal compliance. Oversee adaptation of global guidelines in order to suit local specificities.
- Ensure timely and high quality development & execution of all marketing mix including new product, new packaging, brand communication, consumers activations, and trade programs.
- Set brand volume, measure and report performance of all marketing campaigns and assess against objectives (ROI and KPIs).
- Lead execution of new brand launches, push for and support the building of relevant & cost-effective unconventional initiatives to help build disruption and sustainable equity, and achieve business objectives.
**Who we are looking for in you?**
- University Degree
- MBA or equivalent educational background will be a plus
- Solid background in strategic planning (brand portfolio management, pricing, taxation, P&L)
- Sound understanding of operational constraints and strong executional reflex
- Appreciation of legislation / taxation, external relations, marketing standards in tobacco industry
- Proven people management & leadership skills
- Fluency in English & Portuguese
**What do we offer**:
- Flexible hours and remote work
- Medical and Dental Assistance
- Food Vouchers
- Annual Bonus
- Flex Benefits - Beneflex
- Family Leave
- Nursery allowance
- Pharmacy Card | Medical allowance
- Life Insurance
- Gympass
- Service Awards
- Pension Plan
- Perks Club
- AMPARO Program - Legal, Financial, and Psychologic assistance
- Educational Program
- Insurance assistance (ClubMBB)
**Additional information**: