Marketing Strategist - Driving Change in Healthcare
We are seeking a seasoned marketing professional to join our mission-driven team. As a Marketing Strategist, you will play a pivotal role in connecting doctors with underserved communities.
About the Role
This is a unique opportunity to leverage your expertise in marketing as a force for change. You will design and implement strategic marketing campaigns to attract qualified doctors to regions where they are needed most.
Your responsibilities will include:
* Developing localized marketing strategies to attract doctors to work in underserved communities
* Crafting compelling narratives that resonate with purpose-driven physicians
* Collaborating with recruitment and client teams to understand doctor profiles and community needs
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements
To succeed in this role, you will need:
* 5+ years of experience in marketing
* Excellent level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* An entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
Why This Opportunity?
* Purpose-Driven: You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote: Work from anywhere.
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions.