Role Description:
We are seeking a highly skilled Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, with a strong analytical mindset and expertise in e-commerce advertising.
Key Responsibilities:
* Manage and optimize paid ad campaigns on Facebook Ads & Google Ads
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using Looker Studio and other analytics tools
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency
* Experience working with DTC brands in apparel, streetwear, or fashion