Account Executive Job Description
We are seeking an experienced and skilled Account Executive to join our team. In this role, you will be responsible for managing client PR campaigns, developing media strategies, conducting targeted outreach, and maintaining regular communication with clients and media contacts.
Your primary goal will be to ensure client visibility across national, regional, podcast, radio, and TV platforms, while contributing to broader brand awareness and engagement.
* Key Responsibilities:
* Develop and execute strategic PR plans tailored to each client's unique needs and goals.
* Serve as the primary point of contact for assigned clients, building strong relationships and ensuring seamless communication.
* Grow and maintain existing client relationships through regular check-ins, updates, and follow-ups.
* Conduct thorough research on media outlets and build targeted media lists to maximize coverage opportunities.
* Secure, filter, and respond to media opportunities in a timely and effective manner.
* Schedule and coordinate media interviews, ensuring all logistics are handled efficiently.
* Follow up with media contacts to confirm placements and coverage timelines, and provide regular updates to clients.
* Monitor coverage through Google Alerts and track mentions or product features.
* Facilitate writing projects with the team to align with client goals and deliverables.
* Maintain up-to-date media trackers to record media coverage and interview status.
* Provide regular reports and lookbooks to clients, showcasing their achievements and progress.