Lead Data Analyst Opportunity
Nearsure is creating a network of skilled professionals for future prospects.
As a Lead Data Analyst, you will play a central role in shaping business data-driven marketing and personalization strategy, developing robust models that inform customer engagement, lifecycle marketing, and product strategy.
* Create, implement, and refine customer segmentation models, including clustering algorithms (e.g., k-means, DBSCAN, hierarchical clustering) to identify actionable buying groups within Customer Data Platform data.
* Work collaboratively with marketing, product, and engineering teams to build and scale buying group frameworks that enhance personalization, targeting, and campaign performance.
* Integrate advanced models and segmentation logic into Customer Data Platforms (CDPs) such as Segment, Adobe Experience Platform, Salesforce CDP, or similar.
* Apply advanced analytics and machine learning to solve complex problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.
* Own the end-to-end lifecycle of data science projects from ideation through deployment and performance monitoring.
Key Skills & Qualifications
* Data science expertise, particularly in customer segmentation, clustering algorithms, and predictive modeling.
* Proficiency in programming languages, such as Python or R.
* Familiarity with Customer Data Platforms (CDPs) and ability to integrate models into these platforms.
* Strong analytical and problem-solving skills, with experience in applying advanced analytics and machine learning to real-world problems.
Benefits
This opportunity offers a chance to work on cutting-edge data science projects, collaborate with cross-functional teams, and contribute to the development of business-driving insights. If you are passionate about data science and eager to make a meaningful impact, this could be the ideal role for you.
About This Role
This position requires a strong foundation in data science, excellent analytical skills, and the ability to communicate complex ideas effectively. If you are a motivated and detail-oriented individual with a passion for data analysis, we encourage you to apply.