We are hiring a Brand Manager to lead the launch and growth of a new Pub Crawl experience brand, aimed at an international audience.
This role is perfect for a hands‑on, creative, and strategic professional who thrives in building a brand from scratch and driving its visibility, engagement, and commercial success—all from a fully remote setup.
Location: Fully Remote | Full-time
Tasks
Your Mission
You will take full ownership of the brand across strategy, communication, and execution:
1. Brand Strategy & Positioning
* Define and develop the brand identity (tone of voice, positioning, visual direction)
* Build a strong, recognizable brand for an international, nightlife‑oriented audience
* Ensure consistency across all digital channels
2. Marketing & Growth
* Design and execute marketing strategies to drive awareness and bookings
* Launch and manage campaigns (online & offline)
* Identify strategic partnerships (hostels, hotels, tourism actors, influencers)
* Optimize customer acquisition and brand visibility
3. Social Media & Content
* Manage and grow social media accounts (Instagram, TikTok, etc.)
* Create engaging, viral, and community‑driven content
* Collaborate with creators, photographers, and videographers
* Capture and leverage user-generated content
4. Operations & Customer Experience
* Understand the customer journey remotely through analytics and feedback
* Coordinate with local teams to ensure brand consistency on‑site
* Gather insights and continuously improve the experience
Requirements
What We’re Looking For
* 3–6+ years of experience in Brand, Marketing, or Social Media
* Strong social media management and content creation expertise
* Background in hospitality, events, tourism, or lifestyle brands is a strong plu
* Ability to build and execute marketing strategies from scratch
* Creative, energetic, and highly execution‑driven
* Comfortable in a fast‑paced environment, managing both strategy and remote operations
Languages
* Fluent in English and Portuguese (mandatory)
Benefits
Conditions
* Remote position
* Competitive salary based on experience
* Long‑term collaboration
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