Get AI-powered advice on this job and more exclusive features.Reporting to the KENDO BRANDS Marketing Manager, the Marketing Coordinator will be responsible for contributing to the development and execution of the Marketing Strategy for KENDO BRANDS in Brazil (Fenty Beauty and Fenty Skin), with a focus on retail, public relations and events. This role plays a key part in building brand awareness, advocacy, and desirability through locally relevant activations and collaboration with key partners. We are looking for someone with a passion for beauty, a strategic mindset, and strong executional skills who can connect creativity with business impact. A cross-category mindset is essential.SummaryResponsible for planning and executing Retail strategy (Dotcom, app and B&M)Define brand’s communication strategy & localization across Brazil: considering PR, influencer and overall awareness strategy, alongside PR agencySupport with events management, through excellent execution and tracking of initiativesEnsure cross functional collaboration, with internal teams and external stakeholdersWe are looking for someone proactive, creative thinker, problem solver, a beauty enthusiast, keeps track on trends and is eager to work with one of the coolest beauty brand in the market1. DEFINE AND EXECUTE RETAIL STRATEGY IN BRASIL: FOR SEPHORA DOTCOM, APP AND B&MManage retail calendar defining initiatives throughout the year according to calendar launchSuggest and execute out of the box ideas to enhance brand awareness and conversionDevelop 360° strategy for retail, including dotcom initiatives and B&MExecute retail plan, ensuring retail excellence in all points of contactManage and execute POSM (Point of sale merchandising) & GWP (Gift with Purchase) strategy for all retail initiativesDevelop cross area relationship with key partnersManage relationship and execution with partner agencies and different stakeholders to guarantee resultsDevelop reports and track results through KPIs2. DEFINE THE BRAND'S COMMUNICATION STRATEGY & LOCALIZATION ACROSS BRAZILDevelop and execute 360° communication strategies (Influencer Marketing, PR, Events) tailored to the Brazilian marketAdapt global strategies to ensure cultural relevanceAlign plans with the broader brand objectives and local market needsTrack, report, and analyze the performance of all initiativesEnsure all actions contribute to increasing brand equity, visibility, and long-term advocacyDevelop analytical and qualitative reports on the Brand’s actions and competition3. INFLUENCER & PR EXECUTIONSupport influencer campaigns to ensure consistent brand visibility and engagementManage local influencer and PR agenciesOversee press and influencer giftingsConstantly seek opportunities for new partnerships and relevant paid collaborationsCreate content briefs and approve influencer materials, ensuring alignment with brand identityLocalize and amplify global PR and social media assets4. EVENTS MANAGEMENTConceptualize and execute brand eventsSupport the delivery of brand experiences that drive advocacyManage coordination with vendors, agencies, and internal teamsAnalyze performance and collect learnings for continuous improvement5. CROSS-FUNCTIONAL COLLABORATION & PARTNER ALIGNMENTWork closely with the Brand team to ensure 360° alignment across launches and prioritiesCollaborate with key partners on campaign planning, executionFoster strong partnerships internally with relevant teams to ensure integrationIdentify and develop new brand-building partnershipsApply a cross-category perspective to identify opportunities for integrated campaignsQualificationsBachelor’s degree in Communications, Marketing, or a related field4–6 years of experience in influencer marketing, PR, or brand communications — ideally within beauty, fashion, or luxury industriesExperience collaborating with retailers and Marketing agenciesBusiness-savvy: understands the financial impact of marketing decisions and seeks efficiency and ROI in every actionFluent in English and PortugueseDeep understanding of Brazilian influencer, media, and digital landscapeCreative thinker, executional excellence, and attention to detailExcellent communication and relationship-building skillsPassionate about beauty and trendsProficient in Microsoft Office and familiar with digital tools (e.g., influencer platforms, social analytics)Cross-category thinkerAbout KENDO BRANDSKendo Holdings, Inc. is a San Francisco-based beauty brand developer owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global selective retailers.Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring, and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail, and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:“Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals.Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces, so everyone’s voice is heard. We listen with humility and act with courage.Storytelling: We tell authentic stories like no one else. It’s our key to inspire trust and build relationships, rallying our people, partners, and consumers around our brands.Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.Product Excellence: We put the consumers first: we constantly raise the bar to create products of the highest quality that everyone just must have.The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Hair, Fenty Fragrance, Ole Henriksen and the Lip Lab.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesRetail Health and Personal Care Products
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