At Humand, we help companies digitize their internal communication, culture, and human resources processes, all in one place. Want to lead the growth revolution and transform how companies expand in the EMEA market? ️ Key Responsibilities 1️⃣ Market Intelligence & Analysis - Continuously deepen market understanding—key pain points, industries, competitors, regulations, trends, and communication opportunities. - Maintain close contact with the local team (Head of Sales, BDRs, AEs, CX) to identify opportunities and challenges. - Analyze CRM (HubSpot) data to track lead sources and optimize acquisition strategies. 2️⃣ Content Strategy & Performance Marketing - Suggest and review always-on content for Social Media for the European market (LinkedIn, blogs, newsletters, etc.). - Content suggestions will stem from market research. The Growth Marketer will provide the Social Media team with relevant topics, context, and detailed insights to create engaging content. - Content review will ensure that messaging resonates with the local market, making adjustments as needed. - Collaborate on the Paid Media strategy: reviewing keywords, ads, and creatives for local campaigns. - While this role won’t develop paid media campaigns directly, the Growth Marketer will provide insights on relevant themes, competitor trends in advertising, and market-specific opportunities. This will help the Paid Media team, alongside content, multimedia, and design, create high-impact campaigns. - Once the Paid Media team develops the campaign proposals, the Growth Marketer will review creatives as needed to ensure proper market adaptation. 3️⃣ Growth Marketing & Demand Generation - Coordinate the production of customer success stories from the region. - Organize webinars and virtual events (HuTalks) featuring local speakers, managing end-to-end execution. - Engage in HR/Internal Communications groups and other relevant social media communities in the target market. - Encourage organic mentions of Humand on social media and industry-specific media (niche accounts, customers, sector influencers, etc.). - Propose and execute new growth hacking initiatives to boost lead generation and brand awareness in the region. ️ What we value - 3 years of experience in B2B SaaS marketing or a similar growth marketing role. - Fluent in English and Spanish (mandatory). - Proven experience in demand generation strategies and content marketing. - Proficiency in marketing tools such as HubSpot and Google Analytics. - Ability to thrive in global environments and coordinate with multiple stakeholders. - Strong analytical mindset with a hands-on execution approach. Join us! Our mission is to empower people at work to make them happier and more successful. Our Purpose: To bring happiness to the world of work.