Key Responsibilities: Ensure that marketing-generated leads are efficiently nurtured, qualified, and converted into high-quality sales opportunities that drive pipeline and revenue growth.Oversee the journey of leads from initial marketing engagement to sales qualification, ensuring a seamless and efficient process.Partner with sales and marketing teams to ensure leads are properly nurtured and transitioned into revenue-generating opportunities for pipeline growth.Implement and optimize lead scoring and qualification frameworks, working closely with local marketing, campaigns manager, lead development and inside sales teams.Track key metrics (MQLs, SQLs, conversion rates, pipeline contribution) and optimize lead flow strategies, while providing insights and process improvement recommendations.Report marketing leads to sales teams, ensuring alignment on goals, lead follow-up, and feedback loops.Manage lead tracking, reporting, and workflows in CRM (SFDC, OSC, D365) and marketing automation platforms (e.g., SFDC, HubSpot, Marketo, Eloqua).Requirements: Minimum of 5 years of experience in lead management and/or sales processes.Strong understanding of lead funnels, conversion metrics and benchmarks.Highly experienced in marketing technology tools i.e. marketing automation platforms, CRMs, lead management systems and dashboards, while also high skilled in Microsoft Excel.Strong data analytical skills to enable business-oriented insights Results-driven and analytical profile with experience in managing ROI metrics.Fluent / Advanced in English, Portuguese and Spanish.Preferred Qualifications: Skilled in communicating and presenting to senior-level executives, as well as creating PowerPoint presentationsSelf-motivated, work independently and can proactively resolve issues and recommend process improvementsAbility to work in a fast-paced environment and adapt to changes