Digital Media Planner/Buyer - Remote, Latin AmericaJoin to apply for the Digital Media Planner/Buyer - Remote, Latin America role at BluelightDigital Media Planner/Buyer - Remote, Latin America3 days ago Be among the first 25 applicantsJoin to apply for the Digital Media Planner/Buyer - Remote, Latin America role at BluelightBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy.Media Planning & StrategyDevelop comprehensive media plans aligned with client goals and target audiencesConduct in-depth research and analysis to identify optimal media channels and strategiesDetermine budget allocation across channels based on performance and objectivesStay abreast of emerging digital media trends, technologies, and AI integrationsAdvise the New Business teams and Account teams on recommended budgets and media strategies during the pitch processCampaign Execution & ManagementOversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display)Manage relationships with external vendors responsible for day-to-day campaign managementTrack key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fillsAnalyze campaign performance data to identify areas for optimization and improvement.Generate regular reports on campaign performance and insightsBudget ManagementMonitor and control media budgets across all channelsEnsure campaigns are delivered within budget and on schedule.Identify cost-saving opportunities without compromising campaign effectivenessSkills & Qualifications3+ years of experience in the advertising agency environmentHas strong project management skillsProven experience in digital media planning and buying, with a strong focus on performance marketingIn-depth knowledge of various digital media channels and platformsExpertise in tracking and analyzing campaign performance dataStrong analytical and problem-solving skillsExcellent communication and interpersonal skillsAbility to work independently and as part of a teamProficiency in media planning and buying toolsCompany BenefitsCompetitive salary and bonuses, including performance-based salary increasesGenerous paid-time-off policyFlexible working hoursWork remotelyContinuing education, training, conferencesCompany-sponsored coursework, exams, and certificationsBeing a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Bluelight by 2xWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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