About this Role
As a Data Analyst, you will be central in shaping data-driven marketing strategies, building robust models that inform customer engagement and product strategy.
Your day-to-day work will involve:
* Designing, implementing, and optimizing customer segmentation models, including clustering algorithms (e.g., k-means, DBSCAN, hierarchical clustering) to identify actionable buying groups within customer data.
* Working cross-functionally with marketing, product, and engineering teams to build and scale buying group frameworks that enhance personalization and campaign performance.
* Integrating advanced models and segmentation logic into Customer Data Platforms (CDPs) such as Segment, Adobe Experience Platform, or similar.
* Applying advanced analytics and machine learning to solve complex problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.
* Own[ing] the end-to-end lifecycle of data science projects from ideation through deployment and performance monitoring.
This role requires:
* Bachelor's Degree in Computer Science, Engineering, or a related field.
* +5 Years of experience working as a Data Scientist or Data Analyst.
* +3 Years of experience working with AI and Machine Learning technologies.
* Advanced English Level is required for this role as you will work with international clients. Effective communication in English is essential to deliver the best solutions to our clients and expand your horizons.
Required Skills & Qualifications
The ideal candidate will have:
* Strong analytical skills with the ability to interpret complex data sets.
* Experience with programming languages such as Python, R, or SQL.
* Knowledge of machine learning algorithms and their applications.
* Ability to work effectively in a team environment.
* Excellent communication and presentation skills.
About Working with Us
We offer a dynamic and collaborative work environment, opportunities for growth and development, and a competitive compensation package.