Who we are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are.
To learn more: https://plc.pearson.com
About the Role
We’ve just launched an exciting new global brand – and now we’re looking for a Global Brand Manager to support us in transitioning Pearson to this bold new look and feel. This is a unique opportunity to shape how our brand shows up across the world: rolling‑out across our entire estate, governing its consistency, sharpening its messaging and partnering across the business to bring it to life with meaning and impact. You’ll sit at the heart of brand, BU marketing, product, digital, customer experience, and sales — as well as working with external and internal agencies – to ensure every touchpoint is unmistakably us and delivers on what we promise.
Key Responsibilities
Evolve and Embed the Brand Strategy:
Support the next phase of our brand’s evolution — building equity, distinctiveness, and global relevance through excellence and consistency of execution.
Partner closely with the BUs – as their key day‑to‑day contact – to roll‑out our new brand identity across every touchpoint globally and inspire them to execute our brand brilliantly and consistently, in line with brand guidelines.
Partner with In‑House Creative Studio and external agencies as needed, to support Creative development and reviews of our assets, to ensure they align with the broader Brand Strategy and meet BU needs. Actively share best in class examples to inspire our teams.
Partner with Events teams and our new SWAG agency, to support creation of Best‑in‑Class Toolkits and Products in line with brand guidelines, to drive efficiency of resource and budget.
Brand Architecture:
Work closely with other team members and BUs to support the launch and roll‑out of our new brand architecture with energy and clarity — assisting them with the migration of asset to agreed timelines.
Brand Governance:
Inspire and enable brand excellence through managing a best‑in‑class brand hub — providing up‑to‑date guidelines, templates, and tools shaped by team feedback and evolving trends. Ensure teams are using the resources available, and drive team engagement with inspiring examples of our brand out in the real world.
Support the development of a continuous brand training program that excites, educates, and empowers every employee to be a brand ambassador.
Establish a responsive, efficient process for brand support — ensuring fast, clear answers to brand‑related questions and requests across the company. Flag consistent themes or issues and drive proactive communication on key topics as needed.
Support Brand Director with best in class brief writing and training of the M&C teams – work with our agency to develop engaging training sessions and an approach to upskilling the wider M&C team.
Cross‑Functional Brand Integration:
Collaborate with business unit marketing teams to sharpen their positioning and connect their strategies to our refreshed brand.
Work with the digital team to ensure our website reflects, amplifies, and evolves with our brand.
Partner with customer experience teams to align every customer touchpoint with our brand tone, identity, and promise.
Brand Measurement & Intelligence:
Track and report brand health metrics to guide decision‑making and investment.
Support our annual brand health audit — generating actionable insights and clear recommendations.
Monitor audience and competitor trends to ensure our brand stays ahead, not just relevant.
Required skills and experience
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 7 years experience in brand roles, ideally with global or multi‑market scope.
Proven expertise in brand management, visual identity, brand intelligence and measurement.
Strong cross‑functional collaboration across marketing, product, digital, and customer experience.
Experience working with external agencies and partners. A real team player.
Strong project management skills, with an ability to ‘cut through’ to the heart of an issue and galvanise both people and resources to take action
Confidence leading and facilitating discussions across many organisational levels, then swiftly moving to action and resolution
Comfortable managing self and others through ambiguity – proactive, self‑starter.
Adaptable – flexible in a dynamic and evolving environment.
Excellent communication, storytelling, and influencing skills.
Fluent English, with strong written, verbal, and comprehension skills, and ability to interact daily in a global environment.
Availability to attend in‑person meetings at the office, as previously agreed with the area leadership.
Benefits
Home Office
Home Office Allowance
Medical Assistance
Dental Assistance
Employee Well‑being Support
Life Insurance
Meal Voucher
Pharmacy Discount Program
Discount on Our Language School Franchises
Discount on Language Learning Books
Pearson University
Childcare Assistance
Birthday Off
AIP (Annual Incentive Plan)
Extended Maternity and Paternity Leave – 6 months for mothers and 1 month for fathers.
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