Senior Landing Page Specialist
Leverage expertise in web development to design and deploy high-performing landing pages optimized for paid traffic.
Drive the technical implementation of marketing campaigns from concept through launch, ensuring seamless execution.
Ensure precise tracking setup across all campaigns, including conversion tracking and retargeting audiences.
* Develop and troubleshoot complex tracking scenarios, including server-side tracking and UTM parameters.
* Enhance landing page performance for speed, mobile responsiveness, and conversion rates.
* Conduct A/B testing and implement rapid iterations based on campaign performance data.
HubSpot Integration & Data Management
Design and maintain seamless integrations between landing pages and HubSpot CRM.
Guarantee accurate lead capture, form submissions, and data synchronization.
Implement and validate proper lead source attribution and campaign tracking in HubSpot.
Create custom workflows and automations to support campaign objectives.
* Troubleshoot data discrepancies and ensure marketing attribution accuracy.
Technical Leadership & Team Management
Lead and mentor a team of developers, focusing on workload distribution and project timelines.
Establish and enforce development standards, quality assurance protocols, and best practices.
Serve as the escalation point for complex technical challenges, driving solutions and growth.
* Conduct code reviews and provide constructive technical feedback.
* Manage project delivery, ensuring on-time completion of campaign assets.