Lead Product Owner - Marketing Automation
We are seeking a results-driven Product Owner to spearhead the implementation of Loyalty and Marketing Automation platforms for Latin American markets.
This role demands an exceptional individual who can bridge the gap between marketing teams and technical delivery groups, ensuring business requirements are accurately translated into actionable features.
* Develop and prioritize the product backlog for Loyalty and Marketing Automation initiatives.
* Craft clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
* Collaborate with global and local teams to deliver high-quality, scalable solutions that meet business needs.
* Support integration with the Single Customer View (SCV) and enforce data governance best practices.
* Facilitate agile ceremonies to ensure timely, value-driven delivery.
Requirements:
* 5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong grasp of Agile methodology and sprint management principles.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.