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Lead generation specialist - luxury travel industry

Taubaté
beBee Careers
Anunciada dia 16 junho
Descrição

High-Performing Digital Marketing Professional

A high-performing digital marketing professional is sought to drive lead generation and hands-on execution across content, design, and campaigns. This role demands deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.

About the Role:

* This position combines performance marketing skills with strong creative execution across channels.
* The successful candidate will be responsible for driving high-quality lead generation through the strategic execution of all digital marketing efforts.
* Develop, manage, and optimize full-funnel digital advertising campaigns across multiple platforms based on KPIs.
* Implement email campaigns, retargeting, and automated workflows in a CRM platform to nurture leads, ensure accurate data integration, and enable effective tracking for conversion optimization.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms.
* Use tools such as Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to build weekly reports; analyze performance data to inform campaign strategy and improve overall marketing effectiveness.

Success Metrics (KPIs):

* Achieve 100% of weekly qualified lead generation goals.
* Maintain or reduce cost-per-lead benchmarks across paid channels.
* Reach defined weekly engagement growth targets across social media.
* Complete all marketing deliverables and campaign assets on time.
* Submit campaign reports and insights by assigned deadlines.

Responsibilities:

* Monitor daily campaign performance and make adjustments based on KPIs.
* Collaborate with cross-functional teams to ensure alignment with broader business goals.
* Manage and utilize an image library for polished, on-brand visuals.
* Stay up-to-date with luxury travel trends, platform changes, and digital marketing best practices.

Requirements & Qualifications:

* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across multiple platforms.
* Proficiency in WordPress and landing page builders.
* Solid understanding of SEO tools, SEO best practices, and analytics and tracking tools.
* Hands-on experience with CRM platforms, email marketing, and marketing automation.
* Strong proficiency in Adobe Creative Suite.
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
* Highly organized, with strong attention to detail, time management, and follow-through.

Benefits:

* Competitive compensation.
* Remote work flexibility with a collaborative team.
* Access to professional development, training, and growth within a luxury brand environment.

Salary: USD 1500/month

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