Job Title: Senior Paid Media Specialist
About the Role:
We are seeking a highly skilled Paid Media Specialist to join our team. This individual will be responsible for managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, with a strong analytical mindset and expertise in e-commerce advertising.
Key Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads
* Optimize ad performance through data-driven decision-making
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.)
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using Looker Studio and other analytics tools
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center