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Global web analyst

São Paulo (SP)
Docplanner
Web
Anunciada dia 20 dezembro
Descrição

4 days ago Be among the first 25 applicants
About Us
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Why Join Us

Real impact – We help doctors help patients. Your work truly makes a difference.
At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands‑on.
Pre‑IPO & growing – We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us.
✨ Shape the future, sustain growth – Make a difference now & build for long‑term success.

Learn more about our products here: pro.doctoralia.es
Job Description
We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member of the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.
Key Responsibilities

Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement.
Interpret data from website tracking tools (Google Analytics, VWO, HubSpot).
Setting and ideation for web events based on business objectives.
Conducting A/B testing analyses (VWO and HubSpot).
One‑off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness.
Identify and analyze different audience segments to improve targeting and personalization.
Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
Collaborate with the content team to provide data‑driven insights that inform content creation and optimize engagement from key user segments.

Qualifications

2+ years experience in web analytics, digital marketing, or CRO roles.
Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
Ability to interpret web data, using Looker, Tableau, Superset or similar tools.
Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
Experience with Hotjar, Clarity, or other user behaviour tracking tools is a plus.
Experience with Search Console or other SEO tracking tools is a plus.
Experience working in a fast‑paced, dynamic environment.

Hiring Process

1️⃣ Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣ Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3️⃣ Case Study – A practical exercise to present to the Hiring Managers.
4️⃣ Reference Check & Offer!

Benefits

Global Benefits – Healthcare insurance, wellness programmes, flexible time off, and an ESOP after 6 months.

Local Perks – Depending on your location, you will be entitled to local benefits such as meal vouchers, transport allowances, or extended parental leave.
Career Growth
We’re growing, and so can you! You’ll find many chances to learn, develop, and explore new paths—whether within your team or through cross‑functional projects.
Team
A Truly Global Team – Work with talented people worldwide in a diverse and inclusive environment.
Flexibility
⏳ Flexibility That Works for You – Remote work and flexible hours are standard. The extent of flexibility depends on the role and team, but we value results over rigid schedules. If you prefer an office setting, you’re welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Note: We are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the role’s location.
Core Values

Focus on results – We’re here to make an impact.

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