E-commerce paid media strategist

Lucas do Rio Verde

beBee Careers

Anunciada dia 15 junho

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E-commerce Paid Media Specialist

This is a challenging role that requires expertise in paid media, particularly in Facebook Ads and Google Ads. As an E-commerce Paid Media Specialist, you will be responsible for managing and scaling paid ad campaigns to drive sales and revenue for e-commerce brands.

Key Responsibilities:

* Develop and implement effective paid media strategies to reach target audiences and increase conversions
* Optimize ad performance through data-driven decision-making, focusing on return on ad spend (ROAS) and cost per acquisition (CPA)
* Analyze e-commerce metrics, such as average order value (AOV), lifetime value (LTV), and conversion rates, to inform advertising decisions
* Creative testing and ad iteration to enhance engagement and conversion rates
* Competitor and market trend analysis to identify opportunities and improve strategy

Requirements:

* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center

* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)

Bonus Points:

* Familiarity with creative strategy & ad copywriting for e-commerce
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency
* Experience working with DTC brands in apparel, streetwear, or fashion

We are looking for a highly skilled SEM Specialist to join our team. If you have the required experience and skills, we encourage you to apply. The ideal candidate will have a proven track record of success in paid media and e-commerce advertising.

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