About Our Data Science Role
We are seeking a highly skilled Data Scientist to play a pivotal role in shaping our data-driven marketing and personalization strategy.
Main Responsibilities
* Create, implement, and optimize customer segmentation models, leveraging clustering algorithms like k-means and DBSCAN to identify actionable buying groups within Customer Data Platforms (CDPs).
* Collaborate with cross-functional teams to develop and scale buying group frameworks that enhance personalization, targeting, and campaign performance.
* Integrate advanced models and segmentation logic into CDPs such as Segment, Adobe Experience Platform, Salesforce CDP, or similar platforms.
* Apply advanced analytics and machine learning techniques to solve complex problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.
* Oversight of the entire lifecycle of data science projects from ideation through deployment and performance monitoring.
Necessary Skills & Qualifications
* Deep understanding of customer segmentation and clustering algorithms.
* Experience with CDPs and integrating models into these platforms.
* Ability to apply advanced analytics and machine learning techniques.
* Strong collaboration and communication skills.
* Proven track record of delivering data science projects.
A Great Opportunity Awaits
This is an exciting opportunity for a talented Data Scientist to join our team and contribute to driving business growth through data-driven insights and strategies.