* REQUISITE EDUCATION AND EXPERIENCE
* University degree in Marketing, Business, or related field.
* 5+ years of experience in product marketing, brand, or CTC-related roles.
* Experience in lifestyle/fashion/sportswear industry preferred.
* Fluency in English (written and spoken).
KEY RESPONSABILITIES
* Own the seasonal CTC planning process for the Originals category, ensuring alignment between Global, Market, and Channel priorities.
* Translate global Originals strategies into locally relevant assortments, stories, and go-to-market plans.
* Work closely with Merchandising to build consumer-focused, channel-appropriate product ranges.
* Partner with Brand Activation to define and brief impactful storytelling moments across the consumer journey.
* Align with Sales and Key Account teams to ensure readiness and sell-in excellence.
* Drive post-season analysis to optimize future strategies and product performance.
* Ensure consistent and premium brand execution across all consumer touchpoints, both digital and physical.
KEY RELATIONSHIP
* Global Brand Originals & CTC Teams
* Local Marketing & Brand Activation
* Sales & Key Account Managers
* Merchandising & Range Architecture Teams
* DTC (Retail & eCom)
* Global & Local Business Units
KNOWLEDGE & SKILLS
* Deep understanding of the Originals consumer, streetwear trends, and cultural relevance.
* Strong strategic thinking with the ability to translate vision into actionable plans.
* Excellent stakeholder management and cross-functional collaboration skills.
* Ability to manage multiple priorities in a fast-paced environment.
* Data-driven mindset with analytical and commercial acumen.
* Strong storytelling and communication skills, both visual and verbal.