Job Title: Head of Marketing
Job Location: São Paulo, SP ou Poços de Caldas, MG
Work Model: Híbrido, com encontros conforme a necessidade
About Sandbox Group:
Sandbox Group is a London-based group operating a network of learning businesses across the globe, with offices in London, New York, São Paulo and Bilbao. At SBX we look to build, assemble, nurture and support the scaling of a diverse family of brands and services with like-minded partners, entrepreneurs and operators where the whole is greater than the sum of its parts. All towards the singular goal of fun engaged learning.
Our mission:
To inspire and empower lifelong learning through fun, engaging experiences, driving a global movement where innovative edutainment enriches lives, fosters connections, and shapes a brighter future for all ages.
Our values:
* Committed to Excellence
* Learning Fuels Our Growth
* Collaboration Drives Us Forward
* Strength in Diversity
Role Summary
The Head of Marketing is responsible to lead and scale our marketing function, with a strong focus on driving growth and enhancing brand presence. This role will oversee two core pillars: Growth Marketing (User Acquisition, Conversion Rate Optimization, CRM) and Communication (Design, Social Media, Copywriting, and Digital Marketing). The Head of Marketing will manage a team ensuring alignment, performance, and innovation across all marketing disciplines for Leiturinha.
Responsibilities
* Define and execute the overall marketing strategy aligned with business objectives and growth targets.
* Lead the Growth Marketing team across User Acquisition, CRO and CRM to drive customer acquisition, engagement, and retention.
* Oversee the Communication team, including brand positioning, design, digital content, social media presence, and copywriting.
* Manage and mentor the Marketing Leaders, ensuring seamless team collaboration, talent development, and performance management.
* Monitor KPIs across channels and implement data-driven strategies to improve marketing effectiveness.
* Collaborate cross-functionally with other departments and Leadership teams to ensure brand consistency and message alignment.
* Own and manage the marketing budget, allocate resources effectively across channels and initiatives.
* Stay abreast of industry trends, competitor strategies, and emerging tools and technologies.
* Drive innovation and experimentation across all marketing efforts, fostering a culture of testing and learning.
Required:
* Strong proficiency in performance marketing, paid media, and organic growth strategies.
* Solid understanding of marketing analytics platforms.
* Experience with CRO tools and methodologies.
* Knowledge of CRM tools and strategies for lifecycle marketing and customer engagement.
* Proficiency with content and creative tools and project management platforms.
* Familiarity with email marketing platforms, automation flows, and segmentation.
* Basic understanding of UX/UI principles and their application in marketing.
* Fluent english mandatory.
* Bachelor's degree in Marketing, Business, Communications, or a related field.
What We Offer:
* A collaborative and innovative environment with real growth opportunities.
* A culture that values continuous learning, diversity, and excellence.
* Participation in global projects with direct business impact.
* Meal/Food Voucher: R$924/month
* Health Insurance
* Dental Plan
* Home Office Allowance
* Childcare Assistance
* School Supplies Assistance
* Wellhub
* Life Insurance
* Leiturinha Subscription
Sandbox Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.