Senior Media Buyer (Lead Generation & Patient Acquisition) | 100% remoteAbout the RoleWe are hiring a senior-level performance marketer to own strategy, execution, and optimization of multi-account paid media campaigns focused on lead generation and appointment booking for local healthcare providers. This is a hands-on, high-accountability role managing complex campaign portfolios across Meta Ads and Google Ads.This position is best suited for operators who are deeply analytical, comfortable managing scale, and experienced in service-based lead generation (not ecommerce).What You Will OwnFull-funnel paid media strategy for local lead generation campaignsCampaign build, optimization, and scaling across multiple client accountsBudget allocation, audience strategy, creative testing, and performance improvementLead quality analysis and conversion performance optimizationPerformance reporting, insights, and strategic recommendationsContinuous testing of messaging, offers, and conversion driversMust-Have Experience5+ years managing Meta Ads AND Google Ads professionallyProven experience generating leads for local or service-based businessesDemonstrated success managing multiple accounts simultaneouslyHands-on optimization experience focused on CPL and conversion qualityExperience with appointment-based funnels (consultations, bookings, or patient acquisition)Strong analytical decision-making based on performance dataStrongly PreferredHealthcare or chiropractic marketing experienceExperience managing 15+ accounts concurrentlyAdvanced understanding of local advertising and geographic targetingExperience working in agency environmentsClear, professional spoken English for client-adjacent collaboration