1. Marketing Campaign Strategy Development & End-to-End Execution
* Lead end-to-end campaign planning (e.g., flash sales channels, coupon hubs, mega-promotion pages), including theme ideation, goal-setting, and engagement mechanics design.
* Support merchant-side strategy formulation and performance tracking, driving synergies among platform resources, merchant assets, and promotional tools.
* Own full-cycle campaign management from planning, execution to data analysis and optimization.
2. User Growth Scenario Mining & New Opportunity Exploration
* Identify growth potential through data-driven insights on user segments, category opportunities, and order scenarios along the consumer journey.
* Develop category-specific and occasion-based campaigns (e.g., "Late-Night Snacks", "Afternoon Tea") to diversify consumption scenarios, boosting GTV and user retention.
3. Marketing Tool Innovation & Product Advocacy
* Pioneer localized food delivery mechanics (e.g., dynamic rebates, sharing discounts, random rewards) tailored to regional habits.
* Drive functional and experiential upgrades for marketing tools (coupon bundles, flash sale engines, reward centers), with weekly iterations on mechanics or A/B test strategies.
* Translate data insights into product optimization roadmaps.
4. Team Building & Talent Development
* Establish and scale the campaign operations team from scratch, overseeing recruitment, coaching, and performance management.
* Institutionalize operational expertise and strengthen talent pipeline development.