Senior Paid Media Specialist
Overview
We are seeking a highly skilled Senior Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
Key Responsibilities
* Manage and optimize ad performance through data-driven decision-making, improving ROAS & CPA.
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
* Creative testing & ad iteration to enhance engagement and conversion rates.
* Competitor & market trend analysis to identify opportunities and improve strategy.
* Reporting & insights generation using Looker Studio and other analytics tools.
Requirements
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.