Why being part of Coca Cola Latin America?
We're accelerating our momentum as the fastest growing large consumer goods company in Latin America People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Focus, Scope, & Impact:
OU (Operating Unit) Production Manager will focus primarily on: producing the approved consumer, shopper and customer content.
Production Development: in alignment with OU Creative Strategy, IMX Leads, Consumer and Shopper Engagement Leads:
- Producing Content (AV, Music, Photography etc) for global or regional IMX campaigns (when delegated by GCLs) as well as local brands.
- Being responsible for timelines and budgets for production, across multiple touchpoints, and channels.
- Managing licensing and celebrity negotiations and being the guardian of rights management, ensuring all required media is covered with the production contracts for the needed duration.
- Continuously looking out for new production studios, companies, directors / producers / music composers, technologies, techniques, and other service providers.
- Searching for the most recent and relevant processes and techniques to broaden and strengthen the impact of the approved ideas.
- Developing modular production solutions, to increase re-use of content and to enable efficient localization, and real time amplification with quality and speed.
- Partnering with Consumer and Shopper Engagement teams to define the best production process for the approved ideas / platforms.
- Partnering with Procurement team to negotiate efficiently and effectively.
Work Focus:
- Ability to work with agencies and content creators around the world to produce ideas.
- Ability to lead multiple productions for campaigns / projects across categories and multiple touch points.
- Good understanding of the evolved content landscape, new forms of content.
- Ability to work in Agile cross-functional teams.
Related Work Experience:
- Production and content development experience (8-10 years), including working in or with production studios or creative agencies.
- Direct experience with all production development for omni-channel media, including (AV, Music, Still Photography).
Key Knowledge Requirements:
- Mastery Of (required):
- Production Leadership
- Talent Rights Management
- Integrated Campaign Direction
Broad Expertise In (Good to Have):
- Global or Regional Experience in Production
- Creative and Production Agency Experience
- Modular Content Production Practices
Communication Focus
Role will require frequent communication with OU IMX Lead, OU Assets and Partnerships Lead, Global Production Lead, Global IMX lead and OU Category Creative Strategy Leads and Consumer and Shopper Engagement Leads and similar counterparts in other OUs.
Role will also interact frequently with external parties, particularly creative agencies and production and talent companies.
English is required;
Spanish or Portuguese - Preferred
Location: Flexible Within LATAM Offices.
**Skills**
Marketing Strategies; Brand Marketing; Content Creation; Agency Management; Creative Strategies; Cross-Functional Teamwork
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.