Job Description
As a Visual Design Lead, you will oversee the creation of visually stunning and effective websites, logos, and visual assets for local businesses. Your team will be responsible for assembling websites from content, photos, and structured data. You will not only assign tasks but also inspect work daily, catch details that kill credibility, and coach your team to see what you see.
Key Responsibilities
* Manage a team of designers who create websites, logos, and visual assets for local service businesses
* Inspect work daily, catch details that kill credibility, and coach your team to see what you see
* Ensure quality is always exceptional by refusing to let "good enough" out the door
* Take ownership of tasks when necessary, such as creating or fixing logos, layouts, or visual hierarchies
* Develop your team's taste through detailed critiques and stay fluid in an ever-changing design landscape
Requirements
Core Requirements:
* 5+ years in visual design with a portfolio demonstrating genuine taste
* 2+ years leading or managing a design team with experience holding people to standards and developing talent
* Hands-on execution skills: create and refine logos, fix layouts, improve visual hierarchy
* Production experience: worked in environments where volume mattered
* Quality obsession: reject work that's "fine" because fine doesn't win
Big Pluses
* Background in advertising, branding agencies, or e-commerce design
* Experience with WordPress page builders (Elementor, WP Bakery, Divi, Gutenberg)
* Understanding of conversion principles and knowledge of SEO basics
* Experience building or maintaining design systems