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Email & retention marketer

Garibaldi
Tecla
Anunciada dia 22 março
Descrição

*Native/Bilingual English is required for this role (read/written/spoken)


Please upload your CV Resume in English.


Monthly salary: $1,000 - $1,400 USD


Along with our partner, we are seeking a data-driven Part-Time Email Marketer to own the end-to-end retention strategy for two sister companies: a visual, custom-framing e-commerce site and a B2B wholesale moulding supplier.


You will be responsible for turning one-time buyers into repeat customers (D2C) and nurturing long-term professional relationships with artists, photographers, and businesses (B2B).


Key Responsibilities:

* Lifecycle Strategy: Audit and rebuild automated \"flows\" for both brands (Welcome Series, Abandoned Cart, Win-back, and Post-Purchase).
* Segmentation: Create distinct \"Pro\" vs. \"Consumer\" segments to ensure B2B leads (photographers/galleries) receive different messaging than one-off home decor customers.
* Campaign Management: Manage the weekly calendar for both brands, including promotional campaigns for the e-commerce brand and industry-specific insights and nurture content for the wholesale business.
* A/B Testing: Constantly experiment with subject lines, send times, and CTA layouts to optimize Open Rates and Click-Through Rates.
* Performance Reporting: Track and report on Email-Attributed Revenue and List Growth monthly.


Required Skills & Qualifications:

* Platform Expertise: 3+ years of advanced proficiency in e-commerce email marketing platforms is a must.
* Copywriting: Ability to toggle between \"Inspiring & Aesthetic\" (D2C) and \"Professional & Direct\" (B2B).
* Design Lite: Proficiency with visual design tools to create or edit email templates that align with the brand identity.
* B2B Experience: Experience with \"Sales Enablement\" style emails (plain-text, personal feel) meant to drive inquiries for high-volume wholesale orders.
* Data Literacy: Deep understanding of how to use email data to inform the wider growth strategy.


Bonus Points:

* Experience in the home decor, photography, or art industries.
* Understanding of SMS marketing integration.


Benefits:

* A fully remote position with a structured schedule that supports work-life balance.
* The opportunity to drive retention and growth strategies for a fast-evolving e-commerce and wholesale business.


Commitment: Part-Time (around 10-15 hours a week), Long-term, Overlapping with PST working hours.


*Please note our partner is only looking for dedicated team members who are eager to fully integrate within their team.

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