Drive Digital Growth and Storytelling
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The role of a Digital Marketing Manager is a critical component in the growth strategy of our luxury travel brand. As we continue to expand our presence in the high-end travel market, we are seeking a seasoned professional who can develop and execute a comprehensive digital marketing strategy that drives lead generation and hands-on execution across content, design, and campaigns.
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* Digital Campaign Management: Develop, manage, and optimize full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals, improve lead quality, and maximize ROI.
* Marketing Automation Execution: Implement email campaigns, retargeting, and automated workflows to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Creative Asset Production: Design and produce brand-aligned marketing materials to elevate brand perception and drive audience engagement.
* Website & SEO Management: Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements to improve search visibility and drive qualified traffic.
* Social Media Management: Create, schedule, and publish content on social media, engage with audiences, and produce short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.
* Analytics & Reporting: Use tools like Google Analytics to build weekly reports; analyze performance data to inform campaign strategy and improve overall marketing effectiveness.
Key Performance Indicators (KPIs):
* Achieve 100% of weekly qualified lead generation goals.
* Maintain or reduce cost-per-lead benchmarks across paid channels.
* Reach defined weekly engagement growth targets across social media.
* Complete all marketing deliverables and campaign assets on time.
* Submit campaign reports and insights by assigned deadlines.
Responsibilities:
* Monitor daily campaign performance and make adjustments based on KPIs.
* Collaborate with cross-functional teams on coordinated campaigns.
* Ensure brand consistency across all creative and digital assets.
* Manage and utilize image libraries for polished, on-brand visuals.
* Support special projects such as trade shows, partnership promotions, and seasonal campaigns.
* Stay up to date with luxury travel trends, platform changes, and digital marketing best practices.
* Operate independently in a remote environment while communicating regularly with the team.
* Assist with cross-functional collaboration to align digital efforts with broader business goals.
* Be adaptable and open to taking on new assignments as business needs evolve.
Qualifications & Requirements:
* 5+ years of experience in digital marketing with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders.
* Solid understanding of SEO tools, SEO best practices, and analytics and tracking tools.
* Hands-on experience with CRM platforms, email marketing, and marketing automation.
* Strong proficiency in Adobe Creative Suite.
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
* Highly organized with strong attention to detail, time management, and follow-through.
* Strong visual and editorial design skills with an eye for brand cohesion.
* Self-motivated team player who thrives in a remote work environment.
* Passion for luxury travel, storytelling, and hospitality is a plus.
Benefits:
* Competitive compensation package.
* The opportunity to shape the digital engine of a premium travel brand.
* Remote work flexibility with a collaborative, fast-moving team.
* Access to professional development, training, and growth within a luxury brand environment.
Salary: USD 1,500/month