Digital Tag Management Engineer
Brazil/Argentina (Remote)
Contract
Get ready to embark on an exhilarating journey as a Digital Tag Management Engineer! This is not just a job; it's an adventure in innovation, strategy, and cutting-edge technology. You'll be at the forefront of Marketing and the AdTech revolution, crafting solutions in support of business growth.
We are seeking a transformative Digital Tag Management Engineer to lead the design, development, implementation, and monitoring of our AdTech Operations. In this role, you will be instrumental in architecting an innovative Ad Operations that contributes to enhancing personalized customer experiences and drives targeted advertising efforts. The ideal candidate will apply their expertise in Ad Operations to enable campaign effectiveness and optimize for performance. If you are passionate about transforming customer data into actionable insights and driving impactful digital initiatives, we invite you to join our dynamic team and shape the future of our AdTech ecosystem.
If you are excited to make a difference applying cutting-edge technologies to solve real business challenges and add value to a global, market-leading organization, please come join us!
Scope/Categories:
Role will report to the North America Digital Experience Engineer Manager.
Travel may include approximately 15% of work time.
Key Interfaces:
Internal: NA Marketing VP, NA Marketing Brands and Product Teams, NA D&A Product Managers; Legal Team, DTS Cloud Team; DTS Enterprise Architecture Team; NA DTS Team.
External: Marketing Agencies, Third Party Providers.
Responsibilities:
* Implement effective campaigns that optimize for performance and comply with industry standards.
* Implement tags, establish MMP integrations, and resolve any technical difficulties related to ad delivery and campaign performance measurement.
* Oversee the implementation of any new platforms utilized for tracking performance.
* Strategic thinking to identify and trouble shoot issues and implementation skills to fulfill the tagging requirements of the product teams.
* Architect and implement a comprehensive solution that enables the ability to organize and monitor how each platform integrates with others is also critical.
* Collaborate with product teams to define and understand KPIs and translate desired KPIs to identify which pages need to be pixeled and what data is needed to deliver desired measurement.
* Trouble shoot errors by reviewing code implementation and providing specific instructions to product teams to resolve the errors.
* Customize pixel codes as required for collecting unique data.
* Collaborate with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives.
* Provide clear implementation instructions for various environments including direct implementation on web pages and through tag management systems such as GTM and Tealium
* Provide instructions for setting up post backs in Mobile Measurement Platforms (MMPs) and utilizing pixels to collect event specific data
* Collaborate with engineers to develop new pixel and tag products and enhance their functionality
* Ensure that all tags are firing correctly across all platforms to guarantee precise reporting and performance measurement
* Create and maintain ad tags, guaranteeing that they are accurate, current, and meet industry standards
* Configure integrations with new MMPs as necessary and manage the relationship to stay informed about new features and opportunities
* Stay abreast of industry trends, and advertising technology and offer advice on how to incorporate new ad formats and features into campaigns.
* Collaborate with third-party partners and marketing agencies to manage data ingestion and hashing data to work within clean rooms.
* Perform thorough quality assurance by utilizing debugging and analytical tools to guarantee the accuracy and cleanliness of data.
Required Skills and Experience:
* Bachelor's degree in computer science, information technology, or a related field.
* 3-5+ years of experience in ad operations.
* 3-5+ years hands on experience implementing and troubleshooting pixel implementation across various site environments and tag management platforms such as GTM and Tealium and within MMPs such as AppsFlyer and Branch.
* Strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
* Expert in Google Analytics
* Excellent problem-solving skills and a drive to see projects through to completion.
* Experience with ad servers such as DoubleClick, or Innovid.
* Knowledge of programmatic advertising platforms, including DSPs and SSPs.
* Experience with HTML, JavaScript, and CSS.
* Strong analytical skills and the ability to use data to optimize campaign performance.
* Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.