Sr Lead Web Developer
We seek a seasoned Sr Lead Web Developer to oversee landing page creation and optimization. Ideal candidates will have extensive experience in technical execution of high-stakes marketing campaigns.
* Landing Page Development & Campaign Execution:
o Design, build, and deploy high-converting landing pages optimized for paid traffic.
o Own the complete technical implementation of marketing campaigns from concept through launch.
o Ensure pixel-perfect tracking setup across all campaigns, including conversion tracking and retargeting audiences.
o Implement and troubleshoot complex tracking scenarios including server-side tracking and multi-touch attribution.
o Optimize landing page performance for speed, mobile responsiveness, and conversion rates.
o Conduct A/B testing and implement rapid iterations based on campaign performance data.
* Integration & Data Management:
o Build and maintain seamless integrations between landing pages and CRM systems.
o Ensure accurate lead capture, form submissions, and data synchronization.
o Implement and validate proper lead source attribution and campaign tracking in CRM systems.
o Create custom workflows and automations to support campaign objectives.
o Troubleshoot data discrepancies and ensure marketing attribution accuracy.
* Technical Leadership & Team Management:
o Lead and mentor a team of web developers.
o Manage workload distribution across multiple concurrent projects and campaigns.
o Establish and enforce development standards, quality assurance protocols, and best practices.
o Conduct code reviews and provide constructive technical feedback.
o Create project timelines and ensure on-time delivery of campaign assets.
o Serve as the escalation point for complex technical challenges.
Required qualifications include 5+ years of professional web development experience, direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend, and a portfolio demonstrating high-converting landing pages personally built and deployed. Technical expertise should include expert-level web development skills, including custom theme development, plugin customization, and advanced page builders. The successful candidate will be able to work under pressure, meet tight campaign launch deadlines, and maintain meticulous attention to detail.