We are seeking a seasoned professional to spearhead our data governance and analytics implementation initiatives as a Senior Web Analytics Specialist.
This role will oversee high-quality, consistent web data collection, create scalable reporting views, and translate business requirements into actionable insights.
* Data Governance Strategy:
* Develop and maintain a comprehensive Data Governance framework that ensures consistency and quality of data.
Implementation & Optimization:
* Implement the Data Layer in existing legacy views and integrate it seamlessly with analytics tools (e.g. GA4, GTM).
* Collaborate with developers and product teams to validate data tracking and ensure accuracy.
Analytics & Reporting:
* Create and manage initial analytics views and dashboards in Looker Studio.
* Visualize key metrics and performance indicators for stakeholders.
Business Understanding:
* Partner with business and marketing teams to understand their data needs.
* Translate business objectives into quantifiable KPIs and analytical insights.