Job Title: E-commerce Paid Media Specialist
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About the Role: We are seeking an experienced Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
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Your Key Responsibilities:
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* Manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
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* Optimize ad performance through data-driven decision-making, improving ROAS & CPA.
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* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
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* Creative testing & ad iteration to enhance engagement and conversion rates.
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* Competitor & market trend analysis to identify opportunities and improve strategy.
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* Reporting & insights generation using Looker Studio and other analytics tools.
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Requirements: To be successful in this role, you will need:
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* +5 years of experience running Facebook & Google Ads campaigns.
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* +5 years of experience with Merchant Center.
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* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
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* Proficiency with Google Ads Editor for bulk campaign management.
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* Strong analytical skills with a focus on revenue-driving decisions.
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* Fluent in English (written and spoken).
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* Experience with remarketing & dynamic product ads.
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* Proven expertise in SEO (Search Engine Optimization)
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* Experience with external feed management platforms (DataFeedWatch or Channable)
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Bonus Points: Familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion are a plus.