About Us
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month we connect 24 million patients with 280 k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on caring for their patients.
Why Join Us?
Real impact – We help doctors help patients. Your work truly makes a difference.
At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands‑on.
Pre‑IPO & growing – We’re backed by leading VC funds and raised ~€400 m to date. Now, we’re focused on profitability and IPO preparation.
✨ Shape the future, sustain growth – Make a difference now and build for long‑term success.
Job Description
We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member of the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve website performance.
Key Responsibilities
Analyze and report on website performance, focusing on conversion rates, form submissions, and user engagement.
Interpret data from website tracking tools (Google Analytics, VWO, HubSpot).
Set and ideate web events based on business objectives.
Conduct A/B testing analyses (VWO and HubSpot).
One‑off analysis for key initiatives such as Back Friday campaign, promotions, product launches, and website migrations.
Identify and analyze different audience segments to improve targeting and personalization.
Work closely with stakeholders to ensure tracking plans for all key user behaviors.
Collaborate with the content team to provide data‑driven insights that inform content creation and optimize engagement from key user segments.
Qualifications
2+ years experience in web analytics, digital marketing, or CRO roles.
Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
Ability to interpret web data using Looker, Tableau, Superset or similar tools.
Experience with A/B testing tools such as Google Optimize, VWO, or Optimizely.
Experience with Hotjar, Clarity, or other user behavior tracking tools is a plus.
Experience with Search Console or other SEO tracking tools is a plus.
Experience working in a fast‑paced, dynamic environment.
Benefits and Perks
Healthcare insurance
Wellness programs – gym memberships, mental health support, etc.
Generous time off – vacation, birthdays, recharge days.
ESOP (Employee Share Ownership Plan) after 6 months, available from specific seniority levels.
Local perks – meal vouchers, transport allowances, extended parental leave (depending on location).
Flexible remote work and flexible hours – results‑focused.
Opportunities for continuous learning and cross‑functional growth.
Hiring Process Overview
1️⃣ Intro Chat – call with Talent Acquisition Partner.
2️⃣ Hiring Manager Interview – deeper dive into experience and alignment.
3️⃣ Case Study – practical exercise presented to Hiring Managers.
4️⃣ Reference Check & Offer.
We Believe In
Focus on results – we’re here to make an impact.