The Role of a Digital Marketing Manager
About the Position
We are seeking an experienced and creative Digital Marketing Manager to drive high-quality lead generation through the strategic execution of all digital marketing efforts. This role demands deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
Key Responsibilities:
* Develop, manage, and optimize full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Manage and utilize image libraries for polished, on-brand visuals.
* Support special projects such as trade shows, partnership promotions, and seasonal campaigns.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders (e.g., Elementor or similar).
* Solid understanding of SEO tools (e.g., SEMrush or similar), SEO best practices, and analytics and tracking tools (Google Analytics 4, Tag Manager, UTM, Meta Pixel).
* Hands-on experience with CRM platforms (ActiveCampaign, HubSpot, Salesforce, Pipedrive, etc.), as well as email marketing and marketing automation.
Benefits:
* Competitive compensation
* Remote work flexibility with a collaborative team
* Access to professional development, training, and growth within a luxury brand environment