PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Execute the Market Brand Strategy locally and ensure consistent execution in country through an integrated strategy of the Culture Marketing pillar to achieve brand and category objectives. KEY RESPONSIBILITIES - Be the main point of contact for all the touchpoints with Culture Marketing throughout the company.Build and manage the Culture Marketing partner portfolio (artists, influencers, content creators) in order to achieve Brand and Categories objectives.Manage adidas Brazil’s initiatives in culture territories (music, fashion, sports, art) mediated by influencers, along with the production and measurement of contentMaintain and strengthen day to day relationship with partners and their staffs aligned to Brand and Category objectives.Manage the budget planning and execution to ensure all implementations comply with approved plans following investment behind priorities.Manage a third-party agency to provide correct service level to partners.Assure partner activation guidelines are followed and delivered according to the Brand Comms strategy. KNOWLEDGE SKILLS AND ABILITIES Stakeholder management (internal and external) Team playerKnowdleadge/previous experience in Culture/Influencer Marketing Fluent in English (writing and verbal) AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE. CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS. - JOB TITLE: - Manager Culture Marketing - BRAND: - LOCATION: - Sao Paulo - TEAM: - Brand Management & Communications - STATE: - Sao - COUNTRY/REGION: - BR - CONTRACT TYPE: - Full time - NUMBER: - 533704 - DATE: - Sep 3, 2025