About the Job
We are seeking a highly skilled PR & Social Media Specialist to lead public relations, media outreach, social media content strategy, and brand reputation management across our product lines.
This person will play a key role in:
* Crafting compelling brand narratives
* Securing earned media coverage
* Creating and posting engaging social and video content
* Managing community engagement and brand reputation
* Driving awareness for a diverse portfolio of consumer products
Key Responsibilities:
Public Relations & Media Outreach
* Develop and distribute press releases for product/feature launches, partnerships, and company milestones.
* Proactively pitch to journalists, bloggers, and influencers to secure earned media coverage.
* Build and maintain strong relationships with media contacts.
* Identify timely PR opportunities across product categories.
* Monitor industry trends and media coverage to inform outreach strategies.
Brand Reputation & Crisis Management
* Track brand sentiment across media, social platforms, and app stores.
* Lead crisis communication and rapid-response strategies when needed.
* Collaborate with internal teams to escalate and resolve issues or harmful content.
* Encourage positive user reviews and manage feedback loops across platforms.
Social Media Management, Content Creation & Influencer Outreach
* Own day-to-day social media posting for multiple products, including content calendar management.
* Design engaging graphics, write compelling copy, and produce short-form videos.
* Create and edit YouTube videos, including tutorials, promos, and brand storytelling content.
* Respond to comments and DMs across platforms to build and maintain community engagement.
* Measure performance (KPIs, engagement, growth) and optimize content strategy.
* Identify, recruit, and manage influencer and creator partnerships.
* Plan influencer campaigns aligned with product and brand goals, and track results.
Internal & External Communications
* Draft and share company announcements, leadership content, and blog posts.
* Keep internal channels updated with press releases, media coverage, and key milestones.
* Craft messaging for executive interviews, public speaking, and media appearances.
* Ensure consistency and brand alignment in all public-facing communications.
Requirements:
* 2+ years of experience in PR, communications, media relations, or brand marketing.
* Experience managing social media accounts and creating engaging content.
* Strong English proficiency and storytelling skills across formats.
* Proven ability to secure media coverage and build press relationships.
* Solid understanding of brand reputation management and crisis comms.
* Experience with influencer discovery, collaboration, and campaign execution.
* Experience creating and editing YouTube videos (product walkthroughs, educational content, social video).
* Proficiency in tools like Canva, Adobe Creative Suite, or CapCut.
* SEO and ASO understanding.
* Experience with mobile apps or tech brands.
* Strong analytical skills for social and PR performance reporting.