TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics, and Data Science programs.
We’re recognized as absolute leaders in paid advertising performance within the EdTech space in LATAM. We’re looking for a Head of Performance Marketing to help us maintain sustainable growth while reducing CAC — by strengthening our performance marketing and influencer channels, and launching new acquisition streams such as SEO and Partnerships.
Responsibilities
Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)
Scale influencer marketing operations and creator partnerships systematically
Launch and grow SEO and Partnership Marketing as new acquisition channels
Establish advanced attribution models and performance measurement frameworks
Optimize marketing spend allocation across channels using data‑driven decision making
Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics, and Partnership Development
Build operational excellence through systematic planning, execution tracking, and team retrospectives
Collaborate with Head of Content Marketing on integrated campaigns and content-performance synergies
Requirements
Deep expertise in paid advertising across major platforms (Meta, Google, TikTok, YouTube) with a proven ROI optimization track record
Experience launching and scaling new performance marketing channels — including SEO, Partnerships, and Influencer Marketing
Strong analytical background with practical experience in multi-touch attribution, incrementality testing, and advanced performance measurement
Team leadership experience — developing marketing specialists and driving measurable performance improvements
Product-minded approach to marketing with a focus on user journey optimization and lifecycle metrics
Experience working across international markets, ideally including LATAM
Bonus Points For
EdTech or online education marketing experience with understanding of long conversion cycles
What we can offer you
Opportunity to lead and shape the entire digital marketing strategy for one of LATAM’s top EdTech companies
High autonomy and ownership — full decision-making power over channel strategy, team structure, and budget allocation
Fully remote collaboration
Data-driven culture with transparent metrics, experimentation mindset, and quick feedback loops
Room to launch new channels and creative growth experiments with measurable business impact
Competitive compensation package
Stock options available for outstanding candidates
Mission-driven company changing thousands of people lives and careers every year!
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