As a seasoned digital marketing professional, you will be responsible for driving high-quality lead generation through the strategic execution of all digital marketing efforts.
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The ideal candidate will have 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
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You will manage and optimize digital campaigns across multiple platforms based on KPIs, while collaborating cross-functionally to ensure alignment with the sales funnel.
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* Develop, manage, and optimize full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.