About the Role
We are seeking an accomplished Public Relations Manager to spearhead our LATAM PR initiatives.
This is a high-profile role that requires exceptional leadership skills, strategic thinking, and a proven track record of success in public relations.
Key Responsibilities
* Develop and execute a comprehensive LATAM PR plan, ensuring alignment with global launches and sales priorities.
* Cultivate strong relationships with top-tier media contacts across Portuguese and Spanish-speaking markets.
* Host press briefings and events, manage press lists, invitations, materials, and post-event follow-ups.
* Coordinate product reviews, manage sample allocation, delivery, and follow-up process with regional media outlets.
* Partner with distributors, e-commerce partners, and brand collaborators to drive joint PR opportunities.
* Localize global press materials for LATAM audiences, ensuring cultural and linguistic accuracy.
* Monitor and report on press coverage, analyze media performance metrics, and deliver post-launch summaries.
* Maintain compliance with embargoes, NDA terms, and authorized content usage.