Connecting Doctors with Underserved Communities: A Marketing Opportunity
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We are seeking a senior marketing professional to help us make a real difference in the lives of patients and doctors.
This role involves using marketing as a force for change by attracting the right doctors to communities that need them most, boosting their visibility and reputation, and helping them build their patient base while ensuring more people access trusted, local care.
About the Role
The Marketing Specialist will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to regions where they are needed most.
This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
Responsibilities
* Designing and executing localized marketing strategies to attract doctors to work in underserved communities
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements
* 5+ years experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* You have an entrepreneurial/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
* You are flexible with working hours
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
Why This Role Matters
* Purpose-Driven: You'll help new doctors build their practice and help patients access the care they deserve
* Remote: Work from anywhere
* Impact-First Culture: We measure success in outcomes, as well as in clicks and conversions