Senior Paid Media Specialist
We are seeking a highly skilled Paid Media Specialist to join our team.
This is a full-time position that involves managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on Direct-to-Consumer e-commerce brands.
The ideal candidate will have a deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
The role requires strong analytical skills with a focus on revenue-driving decisions.
The successful candidate will be proficient in Google Ads Editor for bulk campaign management and have hands-on experience with e-commerce stores (Shopify knowledge is a plus).
Familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion are considered bonuses.
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
* Optimize ad performance through data-driven decision-making, improving ROAS & CPA.
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
* Creative testing & ad iteration to enhance engagement and conversion rates.
* Competitor & market trend analysis to identify opportunities and improve strategy.
* Reporting & insights generation using Looker Studio and other analytics tools.
Required Skills and Qualifications
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Strong analytical skills with a focus on revenue-driving decisions.
* Fluent in English (written and spoken).
* Experience with remarketing & dynamic product ads.
* Proven expertise in SEO (Search Engine Optimization).
* Experience with external feed management platforms (DataFeedWatch or Channable).
The salary range is USD $1,200 – $2,000/month, and the schedule is full-time. The location is remote, and the ideal candidate must work within the Florida time zone.