We are looking for a driven and solutions-oriented MarTech Specialist to join our Digital Operations & Tech (DOT) team—a key enabler of scalable business growth. This role combines deep expertise in marketing automation (HubSpot), website performance management, and data-driven operations to support full-funnel performance and alignment across marketing, sales, and customer success. As a Martech Specialist you will: ️Marketing Automation & Martech Integration: - Design, build, and optimize marketing automation workflows and lifecycle campaigns using HubSpot to support lead nurturing, scoring, and conversion goals. - Architect and implement scalable HubSpot solutions aligned with business requirements—including custom properties, dynamic lists, integrations, campaign tracking, and full-funnel reporting. - Manage data integrity, segmentation, and performance measurement across the martech stack—including CRM, ad platforms (e.g. Google Ads, LinkedIn), analytics, and data enrichment tools. - Collaborate closely with campaign owners, content, and the digital performance specialist to operationalize campaign execution and ensure accurate attribution. ️ Website Management & Optimization - Manage and optimize the corporate website infrastructure (HubSpot CMS) to ensure technical performance, speed, responsiveness, and accessibility. - Monitor site speed and key performance indicators (e.g. Core Web Vitals) to identify and drive continuous improvements. - Collaborate with the web development specialist to ensure implementation of best practices in technical SEO, CMS structure, and site hygiene. ️ Analytics, Enablement & Alignment - Translate business and campaign goals into martech requirements, ensuring reliable reporting frameworks and measurable outcomes across the funnel. - Build and support dashboards for campaign performance, lead flow, marketing-sourced pipeline, and conversion metrics—helping stakeholders make informed decisions. - Partner across sales, marketing, and customer success teams to ensure operational alignment, data consistency, and scalable execution processes. What about you? - 4 years of experience in marketing technology and automation, with hands-on experience in HubSpot and/or Marketo. - Strong experience managing and optimizing websites built on CMS platforms (HubSpot CMS required; WordPress/Webflow a plus). - Solid understanding of marketing data structures, lifecycle tracking, UTM-based attribution, and performance metrics across the full funnel. - Strong communication skills with the ability to explain technical concepts to non-technical stakeholders and align martech solutions with business goals. - Nice to have: HubSpot certifications, experience with HTML/CSS/JavaScript, and knowledge of tools such as Google Tag Manager, GA4, and data enrichment platforms. Our promise: - You choose how you'll work with us: remote first or at our offices in Timpuri Noi Square (Bucharest) or Brasov; - We support your career growth through continuous learning, coaching, and mentorship programs; - We promise you a feedback-driven culture that inspires healthy communication; - A friendly, professional, and supportive team is waiting for his new teammate; - A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc.) is ready to welcome you; - A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us; - We designed benefits that give you the power to create balance in life, on and off work.