Drive growth through creative storytelling with a focus on visual appeal. Partner with editors and creators to develop engaging video concepts that capture attention.
Key Responsibilities
* Create compelling narratives and storyboards based on insights.
* Develop concise briefs for content creators and source talent effectively.
* Guide the editing process to maximize engagement, click-through rates, and conversions.
* Rapidly test and iterate on ad performance to drive results.
Requirements
* Demonstrate a proven track record of success in converting video ads.
* Show a strong sense of music selection, timing, and visual narrative.
* Be comfortable working with data and able to interpret dashboards effectively.
* Possess experience in creating user-generated content and short-form paid social media campaigns, particularly on Meta platforms.