Visual Creative Leadership Role
We're seeking a skilled Visual Creative Strategist to spearhead the development of emotion-led ad creative. Effective ads spark nostalgia and elicit feelings - the message resides in the visuals, pacing, and music, not lengthy copy. You'll collaborate with editors and creators to design, test, and scale high-performing video concepts.
* Oversight of visual creative strategy from concept → brief → edit → test → scale.
* Collaboration with designers, editors, and media buyers on weekly sprints.
Key Responsibilities:
* Developing engaging video ad concepts that drive conversions.
* Collaborating with cross-functional teams to execute video ad strategies.
* Analyzing performance data to inform future video ad decisions.
Requirements:
* Proven track record of creating successful video ads (please share links/reels).
* Strong understanding of music selection, timing, and visual narrative principles.
* Able to interpret performance metrics and make informed decisions.