Semantic E-commerce Marketing Specialist
Role Overview
We are seeking a highly skilled SEM specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. As a Semantic E-commerce Marketing Specialist, you will be responsible for optimizing ad performance through data-driven decision-making, improving Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA).
Key Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads.
* Optimize ad performance through data-driven decision-making.
* Deep understanding of e-commerce metrics (Average Order Value, Lifetime Value, conversion rates, etc.) to drive profitability.
* Creative testing & ad iteration to enhance engagement and conversion rates.
* Competitor & market trend analysis to identify opportunities and improve strategy.
* Reporting & insights generation using Looker Studio and other analytics tools.
Requirements
To be successful in this role, you will need:
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Strong analytical skills with a focus on revenue-driving decisions.
* Fluent in English (written and spoken).
* Experience with remarketing & dynamic product ads.
* Proven expertise in Search Engine Optimization (SEO).
* Experience working with external feed management platforms (DataFeedWatch or Channable).
Bonus Points
Familiarity with creative strategy & ad copywriting for e-commerce. Knowledge of email marketing & Conversion Rate Optimization strategies to enhance funnel efficiency. Experience working with DTC brands in apparel, streetwear, or fashion.