About This Role:
* Drive business growth through innovative, emotion-led ad creative that resonates with audiences.
We're seeking a visionary Creative Strategist to partner with our team in crafting high-impact video concepts for Meta. Your mission is to develop visual hooks and storyboards that spark emotions and drive results.
Your Key Responsibilities:
1. Create compelling briefs for UGC creators/editors, source and manage talent effectively.
2. Guide the editing process (cuts, rhythm, captions/overlays) to maximize engagement and conversion rates.
3. Leverage data insights to inform your decisions and iterate on campaign performance.
Requirements:
* Proven track record of delivering successful video ads that drive conversions.
* Strong understanding of music selection, timing, and visual narrative principles.
* Ability to analyze data and make informed decisions.
* Experience working with UGC and short-form paid social media platforms (Meta required).
What We Offer:
A dynamic work environment that fosters creativity and collaboration. Join our team and be part of shaping the future of advertising.