Description The Geo Insights and Enablement role serves as a critical bridge between global marketing operations and GEO Single Threaded Leaders, ensuring field sales leadership has clarity on marketing's strategy, measurement frameworks, and performance impact. Operating in deep partnership with Geo Marketing Leaders, this position ensures they are fully equipped with the insights, reporting, and strategic context needed to represent marketing effectively as the Single Threaded Leader(STL) in Geo Sales Leadership meetings in Weekly, monthly and quarterly business reviews. The role enables the Geo Marketing Leader, and owns performance reporting, and strategic synthesis for their assigned geography. Key job responsibilities - Enable understanding of marketing strategy and measurement: Translate global marketing strategy into clear narratives explaining MEP framework, measurement methodologies (MSP MTA vs. IPMM), investment allocation logic, and the rationale behind coverage decisions-providing content and materials that Geo Marketing Leader can use to ensure sales leadership understands what marketing does, how it's measured, and why. - Deliver Geo/Area-level performance reporting and insights: Deliver comprehensive performance commentary and actionable insights to the Geo Leaders that make marketing's full impact visible, including IPMM results, sub-threshold activity (MTA MSP), and total marketing engagement-enabling informed sales planning and W/M/QBR discussions. - Partner deeply with Geo Marketing Leaders: Provide regular performance reports/summaries, and pre-built narratives that equip Geo Marketing Leaders to confidently represent marketing's complete picture in all Sales Leadership meetings and reviews. - Establish structured collaboration mechanisms: Build and maintain interlocks with Global Sales Operations, Area Sales Operations, and MSO teams-ensuring seamless information flow between central strategy and execution while joining existing processes rather than creating parallel structures. About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better- rounded professional. Basic Qualifications - Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations - Experience using analytical, marketing, and productivity tools including Oracle Business Intelligence, Salesforce or other CRM tools, Microsoft OneNote and Microsoft SharePoint - Experience providing and effectively communicating strategic and tactical recommendations based on data - 7 years of experience in marketing operations, sales operations, business intelligence, or strategy roles within enterprise technology or B2B organizations - Strong stakeholder management skills with experience influencing senior sales and marketing leadership Preferred Qualifications - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint - Experience conveying complex technical concepts to both technical and business audiences - Experience working and communicating with multiple stakeholders and cross functional teams including direct and channel marketing, solution architect teams, product management and account management teams - Experience mentoring trainers, using data analytics for training effectiveness measurement, and leading change management initiatives - Experience in marketing strategy and operations roles within large, matrixed organizations - Familiarity with multi-touch attrition (MTA) models, marketing measurement frameworks and account-based marketing (ABM) strategies and segmentation approaches Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.