As a Visual Creative Strategist, you will play a pivotal role in driving growth through emotion-led ad creative that sparks nostalgia and feeling.
Our team is seeking an innovative individual who can build, test, and scale high-converting video concepts for Meta.
* Transform insights into compelling hooks and storyboards; select music, pacing, and shot lists that convey the message effectively.
* Develop concise briefs for user-generated content creators/editors; source and manage creators.
* Guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, click-through rate, and conversion value.
* Launch rapid tests; interpret performance metrics (nCAC, CTR, hold rate, ROAS) and iterate swiftly.
* Repurpose winning concepts into static assets
Key Responsibilities:
* Oversight of visual creative strategy from concept → brief → edit → test → scale.
* Collaboration with designers, editors, and media buyers on weekly sprints.
* Maintenance of a swipe file of winning references and trend formats.
* Coordination of whitelisting/influencer assets as needed.
Required Skills and Qualifications:
* Proven track record of video ads that convert (please share links/reels).
* Strong sense of music selection, timing, and visual narrative.
* Comfort level with data: ability to read a dashboard and decide the next test.
* Experience with UGC + short-form paid social (Meta required; TikTok/YouTube a plus).
* Clear briefs, fast iterations; low-ego, high-ownership approach.
What We Offer:
A dynamic work environment that fosters innovation and collaboration.