Senior Digital Marketing Specialist
This is an exciting opportunity to drive high-quality lead generation and growth through strategic digital marketing efforts.
The ideal candidate will be a seasoned professional with a proven track record of success in managing digital advertising campaigns, creating engaging content, and analyzing performance data to inform campaign strategy.
We are looking for a highly motivated and creative individual who can combine performance marketing skills with strong creative execution across channels.
This role demands expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns. You will manage and optimize digital campaigns across multiple platforms based on key performance indicators (KPIs), while collaborating cross-functionally to ensure alignment with the sales funnel.
Responsibilities include:
* Developing, managing, and optimizing full-funnel digital advertising campaigns across Meta, Google, LinkedIn, and other channels to achieve qualified lead generation goals, improve lead quality, and maximize return on investment (ROI).
* Implementing email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate customer relationship management (CRM) data integration, and enable effective tracking for conversion optimization.
* Creating brand-aligned marketing materials, such as brochures, digital ads, product images, videos, and presentation decks, to elevate brand perception and drive audience engagement.
* Managing website content, including landing pages and product listings, while supporting keyword research and search engine optimization (SEO) enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Creating, scheduling, and publishing content on social media, engaging with audiences, and producing short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.
* Using tools such as Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to build weekly reports; analyze performance data to inform campaign strategy and improve overall marketing effectiveness.
Key Performance Indicators (KPIs):
* Achieve 100% of weekly qualified lead generation goals.
* Maintain or reduce cost-per-lead benchmarks across paid channels.
* Reach defined weekly engagement growth targets across social media.
* Complete all marketing deliverables and campaign assets on time.
* Submit campaign reports and insights by assigned deadlines.
Requirements:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders (e.g., Elementor or similar).
* Solid understanding of SEO tools (e.g., SEMrush or similar), SEO best practices, and analytics and tracking tools (Google Analytics 4, Tag Manager, UTM, Meta Pixel).
* Hands-on experience with CRM platforms (ActiveCampaign, HubSpot, Salesforce, Pipedrive, etc.), as well as email marketing and marketing automation.
* Strong proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro preferred).
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
* Highly organized, with strong attention to detail, time management, and follow-through.
* Strong visual and editorial design skills, with an eye for brand cohesion.
* Self-motivated team player who thrives in a remote work environment.