About Lilo Social
Lilo Social is a full-funnel e Commerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle, from content creation and paid advertising to conversion rate optimization and retention marketing.
Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.
The Role
The UI Designer is a key contributor to Lilo Social's conversion rate optimization practice, responsible for designing high-performing Shopify storefronts and direct-response landing pages for a portfolio of 8- and 9-figure DTC brands. This role sits at the intersection of aesthetics and performance, translating CRO strategy, A/B test hypotheses, and brand guidelines into polished, conversion-optimized digital experiences. You will work closely with CRO strategists, developers, and client partners to bring designs from concept to implementation with precision and speed.
What Success Looks Like
Measurable improvements in CVR, AOV, and on-site engagement metrics across your client portfolio
High-quality design deliverables that are executed on-brief, on-brand, and on deadline
A consistent output of test-ready page variations that support an active A/B testing roadmap
Strong cross-functional relationships with CRO strategists and developers that accelerate design-to-launch velocity
Responsibilities
Design Shopify storefront experiences including homepages, product detail pages, collection pages, and cart/checkout flows optimized for conversion
Develop high-converting landing pages for paid media campaigns, promotional offers, and subscription acquisition
Translate CRO hypotheses and A/B test briefs into polished, production-ready design mockups using Figma
Apply direct response design principles to every deliverable, balancing visual quality with performance intent
Collaborate with CRO strategists to understand test objectives, user behavior data, and optimization priorities before beginning design work
Iterate rapidly on design concepts based on A/B test results, heatmap analysis, and qualitative feedback
Maintain and evolve client-specific design systems and component libraries in Figma to ensure brand consistency at scale
Handoff designs to developers with annotated specs, interaction notes, and responsive behavior defined
Review implemented pages against design intent and provide precise QA feedback prior to launch
Participate in client-facing design reviews and communicate design rationale clearly and professionally
Stay current on DTC e Commerce design trends, Shopify theme capabilities, and emerging CRO best practices
Requirements
3+ years of UI design experience, with a portfolio demonstrating Shopify storefront and landing page work for e Commerce brands
Expert proficiency in Figma, including component libraries, auto layout, and developer handoff workflows
Deep understanding of direct response design principles and how layout, hierarchy, copy placement, and visual cues drive conversion
Proven experience designing within or alongside A/B testing frameworks (Intelligems, Convert, VWO, Optimizely, or similar)
Strong understanding of responsive design and mobile-first design principles
Ability to interpret quantitative data (CVR, bounce rate, scroll depth, heatmaps) and translate insights into design decisions
Excellent communication skills with the ability to present and defend design decisions to internal teams and client stakeholders
Nice to Have
Familiarity with Shopify theme structure, Liquid templating, or experience working directly within Shopify Online Store 2.0
Experience with tools such as Hotjar, Microsoft Clarity, Google Optimize, or similar UX research and testing platforms
Basic proficiency in HTML/CSS sufficient to support developer QA and minor implementation edits
Background in DTC subscription brands or experience designing subscription-specific UX (subscribe-and-save, upsell flows, portal pages)
Motion or micro-interaction design experience using Figma prototyping or After Effects
Compensation and Benefits
Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
Fully Remote: Work from anywhere with flexible hours and a distributed team culture
Compensation: Competitive salary commensurate with experience.